We have the environmental impact of our product as
a primary consideration.
Homeblown has always had the environmental impact of our product as one
of our primary considerations. Unfortunately surfers are creatures of
habit and demand a white blank; if they would use straw-coloured blanks
(light brown), the benefits would be a 25% increase in strength and the
cost would tumble by a similar amount.
So the best of options had to be dropped and we had to console ourselves
with a chemistry that mimics the best characteristics of our competitors,
without breaching too fundamentally our environmental concerns in a tortuous
balance of the environment and commerce, which is where we currently stand.
But basically there’s no way to justify the impact a surfboard
has on the environment. The whole process has to move on; it has to be
market led which puts the onus on pro surfers to demand more of the materials
in their boards and reject the disposable board mentality.
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